The Cappasity project, founded by a team of 3D technology experts in 2013, is going to launch a Blockchain-based platform for creators and buyers of 3D content. The project has already raised $4.9 mln from its investors in total. Today Cappasity is cooperating with Intel and Nvidia and has launched their platform in China with the help of Alibaba to provide 3D product imaging solutions for around 750 mln users.
A brave new world of 3D model exchange
Although the idea of putting augmented reality (AR) and virtual reality (VR) startups on the Blockchain platform is not surprising for the crypto community, the question of monetization of AR and VR tools, apps and platforms is still the most intriguing one.
The Cappasity team suggests a business model of a 3D objects marketplace that reveals some interesting findings.
Firstly, a user may create a 3D model of a real object with Cappasity’s 3D scanning system, (which is already represented on the company’s website). Earlier, the project launched its free 3D digitizing software Easy 3D Scan, which allows users to create 3D models and works with any camera.
Secondly, users will be able to sell or lease the 3D object to other members of the platform, creating a virtual economy ecosystem. According to the project’s business model, a content creator will get up to 85-95 percent from every deal that he or she makes on the Cappasity platform. The rest will be held by the platform as a fee.